Phoenix LAM (Early Career Fellow)
Fields of Study:
Applied linguistics; Computer-mediated communication; Corpus linguistics; (Multimodal) discourse analysis; Professional communication
Profile:
Phoenix W.Y. Lam currently works at the Department of English, The Hong Kong Polytechnic University.
Phonenix's research in her own words:
“I am interested in exploring the interaction between language and other semiotic modes in online spaces and also in the physical landscapes. The key focus of my current research is twofold: One is on digital tourism discourse, in particular, in user-generated posts on travel forums; and the other is on the use of signs in public spaces in the urban environment. One main academic goal of my research is to understand and theorize the relationship between a place and the communities interacting with it, both physically and virtually, through the study of the associated discursive practices. Practically, my research aims to inform industry practitioners, policymakers and relevant stakeholders of the physical and virtual discursive construction, representation and perception of a place, which will in turn help to make a place more accessible, livable, and sustainable.
My current project investigates the top questions asked by TripAdvisor users about Hong Kong following a corpus-based approach.”
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